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our cocktail
Perfectly crafted creative–when you know exactly what to say, how and when to say it.
WIT…for that extra twist
IMPACT…content that enlightens, entertains and inspires
CREATIVITY…reimagining the perspective
PURPOSE…content with intention
STORY…because every drink starts with a glass
our cocktail
Perfectly crafted creative–when you know exactly what to say, how and when to say it.
Michael Strahan™—The Brand
Yes, Michael Strahan, the multi-hyphenate sports legend, TV host and entrepreneur.
You may not know it (but thanks to us you soon will)—he has a menswear line among other brand extensions. Through discovery and story, we created the brand position, voice, visual identity, igniting a new path forward for the brand into D2C.
JLo Beauty®
Want her glow? Thanks to us, more women are basking in their own JLo glow!
From conception and ideation through to full-scale production—we developed and executed the visual and scripted storytelling for the global launch of JLo Beauty®—an innovative beauty brand redefining the category.
Sono Bello®
Early on in discovery, we refocused the brand’s storytelling to highlight real people’s stories, curating a team of brand ambassadors. Leading with the new TV broadcast and campaign strategy, our work for Sono Bello® drove leads, plus grew brand awareness and sales.
With storytelling at the helm, sales grew 150% in 3 years, in 2021 sales came in 13% higher than forecasted (almost 200M), and we oversaw 4 generations of short-form and OTT creative spots and social campaigns. Stats don’t lie.
There’s no end to our storytelling. We are platform agnostic and approach every
brand and project through discovery, story, and activation.
Our Work
